How To Write A Blog: 13 fundamental tips for complete content

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Having an excellent blog is essential for a good content marketing strategy!

Writing a blog is one of the best strategies to spread your brand on the Internet naturally and without investing money.

Offering useful and complete content to your audience is a strategy that is known as “content marketing” and allows you to approach your audience and be seen as an authority in your niche market.

Besides, when your content is excellent and helps your readers, Google interprets that your site is essential and starts displaying it on your results page when people search for keywords related to your business. Great, right?

That is why it is crucial to know how to write complete content.

Anyway, an excellent idea and a vast knowledge of the language do not transform someone into a superb editor. In truth, it is necessary to have some techniques so that your texts are increasingly be substantial and generate knowledge.

The great challenge that is presented to us is: how to write well in a blog?

In this post, we will help you understand the main points you have to think about to create relevant and quality content.

Are you ready for a magical journey through the world of building texts for the web?

Go ahead then!

  • Know your target audience well.
  • Have good ideas.
  • Define the keywords you will use.
  • Analyze your competitors.
  • Use SEO techniques.
  • Create an editorial calendar.
  • Be clear and objective.
  • Create a good title.
  • Think of the digital format.
  • Write the best text.
  • Review your texts.
  • Spread your text.
  • “The big jump!”.

1. Know your target audience well

Good ideas for the wrong people are just unimportant issues.

The main thing when you write on your blog is to have complete content, delivered at the right time and to interested people. That is, create texts that have a purpose, with content and context.

It makes no sense to study and write a whole post if it is not read by people who want to know more about this topic.

But how can you know who is interested? Creating a buyer person (also known as an avatar).

It is important for you to understand the problems of your potential readers and put yourself in their place. In this way, you manage to write on your blog with real goals.

2. Have good ideas

It may sound easy, but having good ideas is more than just thinking about topics you know.

Writing in your blog is a way to educate readers. That's why you need relevant content.

Of course, it is important to write down the idea every time you think about a topic. But then you have to analyze if it could be useful for the blog.

  • Search the contents you have imagined. See if they are popular topics and developed on the Internet.
  • Keep up to date. Read blogs, magazines, newspapers and different books.
  • Create a study routine. Learn to look for information on topics that you still don't master or don't know.

3. Define the keywords you will use

If you already have a well-defined buyer, this is the ideal time to research your keywords.

Use terms related to the niche of your blog and that are always on demand. For this, you can use tools such as Google Keyword Planner and Keyword Tool, which show terms related to what you are looking for and indicate the average Google search volume for that word.

In general, you will have to work with two types of keywords: head tail and long tail.

Head-tail are broader words that describe the niche of your post in general. lets say you want to write a text about violins. In the development, you want to show songs to play with the violin. A keyword head-tail could be "songs for violin."

Long-tail are very specific terms. As they describe your topic more, the text will most likely reach the first search places with less competition. Even in the case of violins, you can be very specific. "Romantic songs for violin playing at weddings" is an example that could be used.

Remember that you must choose the keywords based on the topics that your buyer person is trying to learn more. But avoid writing the same word several times.

At the beginning of the creation and use of Google, in the 90's, search results were given following the exact keyword. Search engines failed to analyze semantically. That is, they did not understand that the words of the same semantic field spoke of a single subject.

The analysis of putting texts as first placed in Google was done only by syntax. This means that the texts that repeated the keyword several times were displayed at the beginning of the first page of the search engines.

Noticing that failure, the owners of sites and blogs studying SEO techniques began to write the same term several times throughout the text. This made the texts well placed as search results. Then, search engines realized that it was necessary to prevent the best positions from being filled by repetitive texts.

For that reason, and over the years, algorithms that calculate the percentage of times a word appears in the text have been improved. Around 2007 the number of repeated keywords was no longer taken into account to classify the text well. The important thing now is the importance of the your topic and the words in the text related to that of your content.

Some of the algorithm updates are Panda, Penguin, and Humming Bird. They are know for relating the title to the rest of the text. Thus, if you write about “How to make a birthday party,” the algorithms look for synonyms and words from the same semantic field. For example, “balloons”, “party room”, “decoration”. Then, using similar terms and the same semantic area you can avoid the keyword stuffing (unnecessary repetition of words).

Thus, search robots identify texts that use the same keyword, which are penalized and no longer appear as first placed on Google.

Now, search engines try to understand the purpose of each subject's search. Therefore, the results shown are the most useful and related to the keyword.

In other words: the most valuable texts in searches are those that allow a good user experience. That's why content is so important. When you write on your blog, your texts have to be educational and complete for users.

Also, repetition makes text boring. Readers may stop reading until the end because of it.

4. Analyze your competitors

After you decide what you are going to write, it is very important to see what your competitors are saying on the subject.

But it's not about copying what they have done, but understanding what they offer and thinking of ways to create something even better and more complete.

A good idea is to put the main keyword of your text on Google and read the first 5 or 10 results that appear. Write down all the useful information and make sure you include them in your post, adding even more exclusive content.

5. Use SEO techniques

The Search Engine Optimization (in Spanish: optimization of search engines) is a set of practices and strategies that target your display text in Google or other search engines when people type keywords related to your niche.

The choice of the ideal keywords, which we mentioned in the previous item, is one of those SEO techniques that help in the ranking of your texts. In addition, there are many other strategies that you can implement, such as:
  • Offer complete, original and useful content.
  • Create a good title and meta-description.
  • Have a fast and mobile-friendly site.
  • Include links to other important sites.
  • Get other sites to mention you.
  • And much more
6. Create an editorial calendar

Having an editorial calendar is essential to organize yourself and not to leave the work of creating the texts for later. Writing on your blog is something you should take seriously if you want to succeed!

In your calendar, you can include the following columns:
  • Title.
  • Keyword.
  • Search volume of the keyword.
  • Person responsible for the post.
  • Date.
  • Status.
7. Be clear and objective

"If you don't know more about knowing how to wiggle the black ones you wear than your tongue," said the other student, "you will take the first one on licenses as you took your tail."

Do you understand anything? Don't worry, we don't understand either!

When the writing is very elaborate, the comprehension of the text is not complete.

Words difficult to understand, little used and that do not agree with the vocabulary of your buyer person are not recommended.

Your post aims to solve the possible problems of blog readers. That is why you have to be clear and easily present the information so that they can be consumed.

8. Create a good title

The title is the reader's first contact with your post, as it guides the content and is the one that attracts visitors to your site, especially if you are competing with other content on the first page of search engines, such as Google.

For that reason, the title has to adapt to the subject. It is there where a summary of all the contents developed in the text will be made.

An excellent precise title:
  • Be attractive
  • Convince the reader.
  • Have the keyword.
  • Arouse curiosity.
  • Have 55 to 67 characters (to appear entirely in the search results).
  • Make promises that can be made. But beware of exaggerations. Do not promise a solution that the text will not present.
In addition, you can:
  • Use lists listed: "7 mistakes that can harm your business in the first months."
  • Write striking adjectives: "How to be an innovative entrepreneur in the digital world."
  • Ask questions: "How to organize to be more productive?".
  • Offer benefits: "How to spread a product on the Internet: FULL GUIDE!" Note that the person will have a complete guide.
  • Create emergencies: "11 facts you need to know before becoming a digital entrepreneur." To be an entrepreneur, the reader has to know those 11 facts.
Do not forget that the title is what makes people read your text to reach the promise you have made. Think about it when developing the content.

9. Think of the digital format

The communication channel between you and your reader is the Internet. So you have to think about the texts that work here!

In general, people look for fast and dynamic readings, so it is important to make short paragraphs and sentences.

Writing on the blog is different from writing for school, for example. Nor do you have to write an article or text to pass the University entrance exam. Grammar rules are still important, but the text format is different.

Calm your heart, take a deep breath and think if the post you made is the ideal one for a blog.

And believe me: making short paragraphs makes people read with much more pleasure and agility.

In addition, you can also use some tricks like:
  • Divide content by intertitles.
  • Make lists throughout the text.
  • Use bullets to show the highlights.
  • Ask questions and make a dialogue with the reader.
These points help to facilitate the visual search of the relevant contents in a text. This means that the reader will understand the issue easily.

For me, i think writing smaller sentences means writing less. It is necessary to make a complete material and show everything you know about the subject, that is, it is very important to have content that answers all the questions proposed by the title.

10. Write the best text

The quality of your text is very important to please the reader. In addition to developing a complete, useful and unpublished content, you need to know how to write well.

Look at some ideas to achieve it:
  • Write something interesting, pleasant and memorable.
  • Always think about the experience of your reader.
  • It includes examples.
  • Add images, videos, and infographics.
  • Be succinct
  • Interact with your reader.
  • Avoid repetition of words.
  • Write according to grammar rules.
  • It includes a call to action.
11. Review your texts

After doing all the research necessary to create your text and finally write it, you should review the content you have created.

It is very important to read everything you have written to be sure that you have not forgotten anything.

Also, with that review, you can discover some mistakes that you have made in your text.

If you work alone, we suggest you wait a day or two before reviewing your post.

Thus, you will not be used to what you wrote and it will be easier to notice what is not right.

But if you work with other people it is interesting to ask them to read your text and make suggestions. A new look at your content may allow you to find better ways to address the issue.

12. Spread your text

After these 10 tips, it is now possible to write a complete content on your blog. So now is the time to promote your material!

Spread the post on your social networks and explain the reason for people to read your text. Be creative and share what you have done.

Keep in mind that not all people read posts through the computer. Think about the user experience!

Before distributing your content, remember to adapt it to different devices. That will expand the reach of your material.

Always think of responsive sites, which is equivalent to creating a blog that automatically adjusts to any device (computer, tablet, mobile, etc.). This type of site changes the layout and appearance of the elements of your text according to the size of each screen used by the reader.

WordPress is a good option to create a blog. It is possible to find provisions for WordPress already ready for use. And when you finish the creation of the blog, you can do a test of the compatibility of mobile devices offered by Google itself.

13. “The big jump!”

The "big leap" to write on your blog has to do with its contents.

When developing your ideas, you can think of two types of content: 
  • Punctual and 
  • Perennial.
Punctual content

It is a subject linked to a specific moment in time. As an example, the news of the day and seasonal content.

This type of informations are very useful for writing in your blog. However, the traffic in your post is only for one time of the year. You will have access peaks, but the text may be obsolete later.

Perennial content

The themes chosen here have unlimited life. Examples are tutorials, complete guides, and specific definitions.

With this type of information, you gain visits to your blog. Your posts will be useful at all times.

In that sense, think about the traffic you want on the blog to decide the type of content you are going to develop.

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